November 15, 2011 17:00
Adele's '21' becomes first million-selling album on iTunes in Europe
Singer breaks another record as she chalks up digital landmark
The singer's second LP has broken Apple's European download record, reports The Telegraph, despite only being released eleven months ago.
Earlier this year, '21' also became the biggest selling digital album in US history, after it overtook the previous record-holder, Eminem's LP 'Recovery'. Figures suggested that digital sales have counted for almost half of the record's sales in the US, with a total of 2.6 million copies shifted in total.
In July, meanwhile, her hit 'Someone Like You' became the first single to sell over a million copies in the UK. It spent four weeks at the top spot in February and became one of only 16 singles to hit one million sales since 2000.
Independent music analyst Mark Mulligan said the singer's latest feat was a "great landmark for digital album sales" but warned that downloading was "getting rarer".
"This is a positive news for the music industry and Apple's iTunes has done a great job of helping to sell digital albums," he said. "However, mass buying of digital albums is swimming against the tide and is getting rarer.
"Most people now like consuming music as singles and a growing number either stream songs or watch the videos on YouTube. Fewer and fewer people download entire albums to own.
"Downloading albums to own is becoming a less and less important part of how fans and artists interact," he added.
Earlier today, Adele assured fans she was "on the mend" following her recent throat surgery. The singer had been forced to go under the knife to have vocal chord microsurgery and stop recurrent bleeding from a benign polyp.
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