February 8, 2013 13:04

Adele and One Direction boost 'British invasion' of US album sales

Mumford and Sons, Ed Sheeran and Muse also push sales of UK albums in the US

Adele and One Direction boost 'British invasion' of US album sales

Photo: PA

Acts such as One Direction, Adele and Mumford and Sons helped UK based artists last year earn their biggest ever share of the US album sales, it has been revealed.

The British Phonographic Industry (BPI) reports that UK artists had a 13.7 per cent share of US album sales in 2012 across the US, up two per cent from 2011. This figure was helped by four of the five best selling albums in America in 2012 coming from Mumford and Sons, One Direction and Adele's '19' and '21' albums.

Speaking about the sales increase, BPI chief executive Geoff Taylor said: "It's officially a new British Invasion. British labels are discovering unique talent and using social media to help build fanbases right around the world, in particular in the US, where fans have such an affinity for British music. Increasing our share of the US market for three years in a row is an encouraging sign for the future. It's an exciting time to be part of the British music industry - as a country we can be very proud of our artists and of the British music companies who invest in them."

Meanwhile, speaking to BBC News about the figures and statistics, Marcus Mumford said: "We've got toured there quite a lot - we've gone and worked hard. We've do as many gigs there as we possibly could have."

Harry Styles of One Direction added: "That is usually the opening question in interviews there. We're really proud to be part of this of whole thing which is seen as the British invasion. It just proves what's going on with British music at the moment - us, Adele, Ed Sheeran. It seems to be working over there. Good timing, I guess."

Adele's album '21' has sold over 10 million copies in America, 4.4m of which came in 2012.

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