March 13, 2012 16:31
Andrew WK to star in Myspace web series 'Let's Big Happy'
Weekly webisodes will feature likes of We Are Scientists and Chiddy Bang
According to Billboard the series, which will launch on March 28 and has been developed with Fox Digital Entertainment, will feature the 'Party Hard' rocker in seven scripted episodes designed to expose bands to larger audiences. You can watch a trailer for Let's Big Happy by scrolling down to the bottom of the page and clicking.
The show will star Twilight Saga: Breaking Dawn – Part 2's Angela Sarafyan and revolve around her fictional music blog 'Let's Big Happy' as she seeks to generate publicity for bands in a series of bizarre stunts. The likes of We Are Scientists, Chiddy Bang, Math The Band, Generationals and the Gay Blades are all set to take part.
The show's first season is being sponsored by US food outlet Taco Bell through their Feedthebeat.com programme. Talking about the series, Fox Digital Entertainment senior VP Matt Glotzer said: "The branded entertainment space has evolved over the last few years by doing what is typically labeled as 'organic' integration all the way up to a sponsor wrapping themselves around a program that never mentions their product.
"Where we wind up are in places where the creators are willing to weave [products] into the story. [The debut episode] almost has a level of kitsch. The mindset of Taco Bell is as a certain prop element; there are not tacos in every episode."
Andrew WK is currently working on a new album, which will be the follow-up to his 2009 instrumental solo piano album '55 Cadillac', and is also set to tour the UK this April. The singer, who will perform 'I Get Wet' in its entirety, will play:
London HMV Forum (April 12)
Manchester Academy 1 (13)
Glasgow Garage (14)
To check the availability of Andrew WK tickets and get all the latest listings, go to NME.COM/TICKETS now, or call 0871 230 1094.
Let's Big Happy - Trailer 1
Let's Big | Myspace Video
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