March 6, 2013 20:23

Andrew WK named the face of a new line of 'fresh and sexy' intimate wipes

The rock frontman is heading up the campaign for Playtex's 'Fresh + Sexy Wipes'

Andrew WK named the face of a new line of 'fresh and sexy' intimate wipes

Photo: Ashley Eberbach

Andrew WK has been named the face of a new range of intimate wipes.

The rock frontman is heading up the campaign for Playtex's Fresh + Sexy Wipes, which, according to WK, can be used "before and after [you] engage in sexual activity."

In a statement about his bizarre new role, Andrew WK commented:

"Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!"

Playtex also released a statement about appointing WK as the product's figurehead. They said: "This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew WK is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes."

Andrew WK will playing the Fresh + Sexy party during the Interactive arm of this year's South By South West festival in Austin, Texas. The show takes place at Viceland on March 9.

The Fresh + Sexy Black Booth Confessional Party will see WK inviting attendees to share their stories in a 'one-of-a-kind' confessional booth.

Read More On This Artist

More News
Karen O: 'The girl group sound shaped my melodic sensibility'
ZZ Top cancel tour due to bass player's tourbus accident
Zola Jesus takes to the forest in 'Dangerous Days' video - watch
Skrillex, Diplo and Kiesza share live version of 'Take U There' - listen
Suede to release 20th anniversary 'Dog Man Star' boxset
Young Jeezy pleads not guilty to possessing illegal assault weapon
The Black Keys' Patrick Carney records theme tune to animated horse comedy starring Aaron Paul
The Weeknd reveals slow-mo video for 'King Of The Fall' – watch
Circa Waves announce new single 'So Long' – listen
Woman killed in bus crash at Burning Man festival
Aphex Twin announces international listening parties for new album 'Syro'
Miley Cyrus' homeless VMA guest hands himself in to police
Flying Lotus contemplating Kasabian's offer for collaboration: 'I've never heard...
Bristol Fleece management deny claims they're encouraging a boycott of Fat White Family
James Murphy to turn data from US Open tennis tournament into 400 hours of new music
David Lynch reveals he turned down directing video for Kanye West due to lack of ideas
Robert Plant criticises Spotify sound quality
Beyoncé's dad says Jay Z and Solange fight was staged to boost sales
New trailer released for 'Led Zeppelin IV' features rare version of 'Black Dog'
Jake Bugg says next album could take five months – or five years
American album sales hit lowest weekly total since records began
John Lennon's killer Mark David Chapman: 'I am sorry for being such an idiot'

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today