March 6, 2013 20:23

Andrew WK named the face of a new line of 'fresh and sexy' intimate wipes

The rock frontman is heading up the campaign for Playtex's 'Fresh + Sexy Wipes'

Andrew WK named the face of a new line of 'fresh and sexy' intimate wipes

Photo: Ashley Eberbach

Andrew WK has been named the face of a new range of intimate wipes.

The rock frontman is heading up the campaign for Playtex's Fresh + Sexy Wipes, which, according to WK, can be used "before and after [you] engage in sexual activity."

In a statement about his bizarre new role, Andrew WK commented:

"Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!"

Playtex also released a statement about appointing WK as the product's figurehead. They said: "This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew WK is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes."

Andrew WK will playing the Fresh + Sexy party during the Interactive arm of this year's South By South West festival in Austin, Texas. The show takes place at Viceland on March 9.

The Fresh + Sexy Black Booth Confessional Party will see WK inviting attendees to share their stories in a 'one-of-a-kind' confessional booth.

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