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Mysterious Arcade Fire site reveals its meaning

Band's cryptic message finally decoded

The meaning behind Arcade Fire’s new website Beonlineb.com has been revealed today (October 6).

The band had been directing fans towards the site with a cryptic message all week, explaining that the site’s meaning – an anagram of ’Neon Bible’ itself – would be revealed.

Today following a countdown the site launches a music video for second album title track ’Neon Bible’.

Featuring just frontman Win Butler’s disembodied head and hands, the video directed by Vincent Morisset sees the Arcade Fire man simply singing along with the song, while his hands move about the screen, on one occasion performing a magic trick. The video is interactive and users can change what Butler does with his hands and face by dragging the mouse across the screen.

The video is the band’s first to be made for a track from their second album and is believed the song could now be released as a single.
 

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Comments (4)

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sandmann2317 

Oct 8, 2007

Actually its not just a simple linear video but, as the addressbar indicates, an interactive one. Click around!

mjscan 

Oct 8, 2007

The flash video is interactive if you click on the hands and face it changes.

Mark

placeboi 

Oct 8, 2007

That has to be the creepiest thing I have ever seen!

Hayley78 

Oct 9, 2007

Ooh! Interactive! This video rocks!

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Arcade Fire, T In The Park, Main stage, July 7 2007. Pic Danny North

Arcade Fire, T In The Park, Main stage, July 7 2007. Pic Danny North

Listen to full tracks now. Users outside the UK can hear 30-second clips of each song.

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