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Arcade Fire's surprise Super Bowl appearance could end in court

Band could be considering suing Fox TV after half-time show

February 4, 2008 | 4 Comments
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Arcade Fire and US TV network Fox TV could become involved in a lawsuit, after it is alleged that the network used their music to soundtrack an advert without permission.

The band's song 'No Cars Go' was used in an advert for the NFL which was aired during the halftime show of the Super Bowl last night (February 3), which took place in Glendale, Arizona.

However, according to Pitchfork, Fox TV did not ask the band's permission to use the music in the advert.

The group's representatives are said to be looking into the matter.

Advertising during the Super Bowl half-time show costs $100,000 per second of broadcasting time.

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Comments (4)

Add a comment

callaby

Feb 4, 2008

I am amazed at the $100,000 per second price tag on advertising. Arcade Fire have got every right to try and get some money from Fox, i'm sure they can afford it if they charge that much for advertising.

Guitarist202

Feb 5, 2008

Couldn't agree more with callaby, but i don't understand how on Earth companies think they get away with breaching copyright laws like this ad with who knows how many people watching

michael_12346

Feb 5, 2008

I see where theyre coming from and they should get all the money they can out of the fat cats Fox for using their material without consent. But I would also be happy if my song had been aired out to over 1,000,000,000 people.

rpdange

Feb 10, 2008

Apparently very few people here watch sports on TV. The clip from "No Cars Go" wasn't on an advertisement. As FOX was beginning coverage of the second half, the song clip was used for a commercial bumper that featured highlights from the game's first half. Way too much is being made of what happened.