Arcade Fire revealed as the band behind mysterious 'Reflektor' viral campaign

Canadian band are expected to reveal all on September 9

Photo: Next Previous

Photo Gallery: Arcade Fire

It has been confirmed that Arcade Fire are behind the 'Reflektor' advertising campaign spotted in numerous places around the world in recent weeks.


The campaign focused on a circular graphic containing letters spelling out the word appeared in cities around the world. They have been collected by fans on an Instagram page with the latest advert appearing in New York also featuring Arcade Fire's name above the graphics. All of the images are tied to the date September 9, leading to speculation the band could release new music, announce details of their album or make an appearance on that day next month.

The Canadian band have previously confirmed they will release a new album on October 29, with fans suggesting it could be called 'Reflektor'.


Earlier this month, the band announced details of their first live dates for 2014. The Montreal group, who are preparing to release their fourth album in October, will perform live on the Big Day Out touring festival of Australia and New Zealand in January. Appearing alongside Blur and Pearl Jam, Arcade Fire will top a bill which also includes Major Lazer, Snoop Dogg, Tame Impala and DIIV. Big Day out will start on January 17 in Auckland before visiting Gold Coast, Melbourne, Sydney, Adelaide and Perth.

Earlier this year former LCD Soundsystem frontman James Murphy spoke to NME about the band's new album, which he is helping produce. Quizzed on what it sounds like, Murphy said: "It sounds like Arcade Fire in the way that only Arcade Fire sound like Arcade Fire, you know? It's really fucking epic. Seriously. I mean, I feel at this point like I'm too close to it to really talk it up and do it justice, you know?"

Arcade Fire announced the news of the record's release by replying to a fan on Twitter who wrote "you're my favourite".

Arcade Fire released their debut album 'Funeral' in 2004. This was followed by 2007's 'Neon Bible' and 2010's 'The Suburbs'.

Read More On This Artist

More News
Will Ferrell and Red Hot Chili Peppers' Chad Smith cover The Rolling Stones - watch
Foo Fighters announce January 2015 live dates
Johnny Flynn stars in new trailer for Channel 4 sitcom 'Scrotal Recall' - watch
Bishop Nehru and Doom preview NehruvianDOOM album with new track 'Caskets' – listen
Matt Bellamy hints at World War 3 theme and guitar solos for new Muse album
SBTRKT previews new album 'Wonder Where We Land' at iTunes Festival in London
Iceage reveal new song 'How Many' - listen
Trent Reznor previews 'Gone Girl' soundtrack ahead of cinema release
Members of Arcade Fire, The Strokes and Bon Iver form Pop All Star Band supergroup
Lil Wayne and Drake hit the road in 'Grindin' video - watch
SBTRKT streams new song 'The Light' featuring Denai Moore - listen
George Ezra covers Cyndi Lauper's 'Girls Just Wanna Have Fun' - watch
Foo Fighters pay tribute to late Gwar frontman Oderus Urungus at crowdfunded gig
James Blake unveils new song on BBC Radio 1 show
David Bowie to release new album 'soon', says producer Tony Visconti
Six Iranians sentenced to prison and lashings for dancing to Pharrell's 'Happy' in...
All We Are announce January 2015 release date for debut album – hear first song now
Yorkshire artists cover Gang Of Four's 'Entertainment!' in special Cassette Store...
Guildford venue The Boileroom saved from closure
Richard Hawley to reissue first three albums on vinyl
Johnny Marr reveals new single 'The Trap'
Flying Lotus reveals new song 'Coronus, The Terminator' – listen

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today