Beyonce signs £31 million deal with Pepsi

The singer's face will appear on a limited edition range of drinks cans

Photo: Next Previous

Photo Gallery: Beyonce

Beyonce has signed a £31 million deal with soft drinks giant, Pepsi.

The singer's new promotional deal will see her starring in a new advert for the drink and her face will also appear on a limited run of drinks cans.

Pepsi in turn will sponsor Beyonce's 2013 tour and the promotional campaign will coincide with the release of her new album, which is expected next year.

Pepsi will also fund a host of Beyonce's creative projects, ones which have no direct link to the brand, but are likely to include live events, videos and photo shoots, reports the New York Times.

Of the deal, Beyonce has said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Most of the £31 million will pay for global media placements and promotions whilst the rest will be split between Beyonce and Pepsi's "creative content development fund".

Beyonce will reportedly release new material prior to her performance at the Super Bowl half-time performance on February 3, 2013.

The singer will provide the mid-game entertainment during the culmination of the American Football season in February next year and, despite having a huge number of hit singles to pick from, will reportedly have new music to share with fans.

Read More On This Artist

More News
'The Wire' star Dominic West raps to promote new film 'Guillemot'
Bobby Shmurda pleads not guilty to conspiracy to commit murder
FKA Twigs performs new song 'Figure 8' during Melbourne live show – watch
The Black Keys perform 'Weight of Love' and 'Howlin' For You' on...
Death Cab For Cutie perform 'Black Sun' on 'Letterman' – watch
Passion Pit confirm details of new album 'Kindred'
Big Sean, Kanye West and Drake team up on 'Blessings' – listen
Noel Gallagher: 'I don't agree with U2 on free music, I'd happily put an extra...
Limp Bizkit guitarist criticises his own fans ahead ShipRocked cruise performance
Missy Elliott to join Katy Perry on stage during Super Bowl half-time show
Black Sabbath's Geezer Butler describes bar room brawl as 'unfortunate altercation'
Fall Out Boy say their new album is 'modern rock of the future'
Man faces ban from Parklife festival after 'boasting' about touting tickets
The Jesus And Mary Chain offer local bands support slots on their February UK tour
Suge Knight arrested over fatal hit-and-run incident in LA
Carl Barât 'totally rediscovered the guitar' making Jackals album
Pete Doherty: 'not making music with Amy Winehouse will haunt me to my dying day' –...
Swim Deep say new album is a 'zero-gravity gospel record for the masses'
Haim and Weezer to form supergroups for Jimmy Kimmel
Drake, Kendrick Lamar, Avicii and Nicki Minaj to appear at Wireless 2015
Ryan Jarman: 'Grown-ups still don't like The Cribs. That's absolutely...
Jay Z buys Norwegian music streaming service Wimp for £47million

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM