December 10, 2012 21:56

Beyonce signs £31 million deal with Pepsi

The singer's face will appear on a limited edition range of drinks cans

Photo: Next Previous

Photo Gallery: Beyonce

Beyonce has signed a £31 million deal with soft drinks giant, Pepsi.

The singer's new promotional deal will see her starring in a new advert for the drink and her face will also appear on a limited run of drinks cans.

Pepsi in turn will sponsor Beyonce's 2013 tour and the promotional campaign will coincide with the release of her new album, which is expected next year.

Pepsi will also fund a host of Beyonce's creative projects, ones which have no direct link to the brand, but are likely to include live events, videos and photo shoots, reports the New York Times.

Of the deal, Beyonce has said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Most of the £31 million will pay for global media placements and promotions whilst the rest will be split between Beyonce and Pepsi's "creative content development fund".

Beyonce will reportedly release new material prior to her performance at the Super Bowl half-time performance on February 3, 2013.

The singer will provide the mid-game entertainment during the culmination of the American Football season in February next year and, despite having a huge number of hit singles to pick from, will reportedly have new music to share with fans.

Read More On This Artist

More News
Bat For Lashes unveils new song 'Skin Song' - listen
Manic Street Preachers' Nicky Wire: ''Futurology' is one of our most...
The Vines share video for new single 'Metal Zone' - watch
Azealia Banks reportedly 'free' from Interscope recording contract
Zach Braff discusses Coldplay and Bon Iver-featuring soundtrack to new movie Wish I Was Here
Limp Bizkit at Glastonbury? 'I doubt we'll ever be invited'
Mick Jagger laughs off claims he is to blame from Brazil's 7-1 World Cup defeat
Robin Thicke album 'sells less than 54 copies' in Australia, according to reports
Poll result: NME readers do not want to see pyrotechnic flares banned from music festivals
T In The Park weather update: Warm and sunny to begin with before longer spells of rain
Sinead O'Connor replaces Bobby Womack as Womad headliner
Kasabian's Serge Pizzorno teams up with Noel Fielding for second series of 'Luxury...
Nick Cave to perform live at Barbican screening of '20,000 Days On Earth' documentary
Sonisphere organisers 'shocked' by festival attack which left 21-year-old male...
Green Day bassist Mike Dirnt to produce indie film
N-Dubz confirm plans for 2015 reunion and vow to 'come back like Black Eyed Peas'
Courtney Love lists sex as her 'favourite obsession'
Ellie Goulding breaks up crowd fight at Eden Project gig
Sum 41's Deryck Whibley says Iggy Pop is supporting his recovery from alcohol addiction
Burzum's Varg Vikernes found guilty of inciting racial hatred
Bruce Springsteen debuts short film for 'Hunter Of Invisible Game' – watch
Justin Bieber sentenced to anger management and community service for egging neighbour's house

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today