Beyonce signs £31 million deal with Pepsi

The singer's face will appear on a limited edition range of drinks cans

Photo: Next Previous

Photo Gallery: Beyonce

Beyonce has signed a £31 million deal with soft drinks giant, Pepsi.

The singer's new promotional deal will see her starring in a new advert for the drink and her face will also appear on a limited run of drinks cans.

Pepsi in turn will sponsor Beyonce's 2013 tour and the promotional campaign will coincide with the release of her new album, which is expected next year.

Pepsi will also fund a host of Beyonce's creative projects, ones which have no direct link to the brand, but are likely to include live events, videos and photo shoots, reports the New York Times.

Of the deal, Beyonce has said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Most of the £31 million will pay for global media placements and promotions whilst the rest will be split between Beyonce and Pepsi's "creative content development fund".

Beyonce will reportedly release new material prior to her performance at the Super Bowl half-time performance on February 3, 2013.

The singer will provide the mid-game entertainment during the culmination of the American Football season in February next year and, despite having a huge number of hit singles to pick from, will reportedly have new music to share with fans.

Read More On This Artist

More News
Radiohead's Thom Yorke teases fans with image of mysterious white vinyl
Former My Chemical Romance frontman Gerard Way announces UK tour
Today's new album releases: Alt-J, Aphex Twin and more
Members of Arcade Fire, The Strokes and Bon Iver cover Phil Collins and White Stripes – watch
Gwar's Jizmak Da Gusha: 'I was going to kill Dave Grohl until he said something nice...
Statue of Eleanor Rigby made from more than £1m in used banknotes on display in Liverpool
The Script score third Official Albums Chart Number One with 'No Sound Without Silence'
Jake Bugg: 'Manufactured pop bands don't have any soul'
Lauryn Hill's London comeback show subject to harsh Twitter criticism
Tatu's Lena Katina responds to bandmate's homophobia: 'People should be free to...
Producer Tony Visconti says he was misquoted over 'new David Bowie album' comment
La Roux: 'I've never made any money from record sales'
Kendrick Lamar downplays guest appearances on new album
Jamie T: 'Damon Albarn told me to write from the heart'
Stevie Nicks unveils title track from '24 Karat Gold: Songs From The Vault' - listen
Kanye West shares photos from his community service fashion class
Will Ferrell and Red Hot Chili Peppers' Chad Smith cover The Rolling Stones - watch
Foo Fighters announce January 2015 live dates
Johnny Flynn stars in new trailer for Channel 4 sitcom 'Scrotal Recall' - watch
Bishop Nehru and Doom preview NehruvianDOOM album with new track 'Caskets' – listen
Matt Bellamy hints at World War 3 theme and guitar solos for new Muse album
SBTRKT previews new album 'Wonder Where We Land' at iTunes Festival in London

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today