Beyonce signs £31 million deal with Pepsi

The singer's face will appear on a limited edition range of drinks cans

Photo: Next Previous

Photo Gallery: Beyonce

Beyonce has signed a £31 million deal with soft drinks giant, Pepsi.

The singer's new promotional deal will see her starring in a new advert for the drink and her face will also appear on a limited run of drinks cans.

Pepsi in turn will sponsor Beyonce's 2013 tour and the promotional campaign will coincide with the release of her new album, which is expected next year.

Pepsi will also fund a host of Beyonce's creative projects, ones which have no direct link to the brand, but are likely to include live events, videos and photo shoots, reports the New York Times.

Of the deal, Beyonce has said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Most of the £31 million will pay for global media placements and promotions whilst the rest will be split between Beyonce and Pepsi's "creative content development fund".

Beyonce will reportedly release new material prior to her performance at the Super Bowl half-time performance on February 3, 2013.

The singer will provide the mid-game entertainment during the culmination of the American Football season in February next year and, despite having a huge number of hit singles to pick from, will reportedly have new music to share with fans.

Read More On This Artist

More News
The White Stripes' 'Get Behind Me Satan' released for first time on vinyl for 10...
My Morning Jacket stream 'Big Decisions' from new album 'The Waterfall' - listen
Modest Mouse announce UK tour dates and premiere new track 'Of Course We Know'
Iron Maiden complete work on new studio album, but release awaits Bruce Dickinson's recovery
Reece Eber, man behind vandalism of Dimebag Darrell's grave, apologises
Metallica to begin reissue series with cassette release of rare early demo 'No Life...
Matt Bellamy says Muse's new single is 'too offensive for radio'
Liam Gallagher fined £3,300 for missing child support hearing again
Mumford & Sons say going electric on new album is 'a natural departure'
Beck fan redirects visitors to Loser.com website to Kanye West's Wikipedia page
Katy Perry releases official Left Shark onesie
Noel Gallagher reveals that he is already halfway through making new solo album
Noel Gallagher, Alt-J and Portishead to headline Latitude 2015 – huge line-up announced
Carly Rae Jepsen releases new single 'I Really Like You' - listen
Marilyn Manson joins Smashing Pumpkins onstage in Sydney - watch
Suge Knight taken to hospital for third time after firing his lawyers
Wu-Tang Clan's secret album 'Once Upon A Time In Shaolin' could go on sale in 88...
Drenge stream new track 'Never Awake' - listen
Kanye West premieres studio version of 'All Day' - listen
M83 and Haim team up for new song 'Holes In The Sky' - listen
Prince William helps name Jessie Ware's puppy
Kasabian, Calvin Harris, Sam Smith and more announced for V Festival 2015

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM