Beyonce signs £31 million deal with Pepsi

The singer's face will appear on a limited edition range of drinks cans

Photo: Next Previous

Photo Gallery: Beyonce

Beyonce has signed a £31 million deal with soft drinks giant, Pepsi.

The singer's new promotional deal will see her starring in a new advert for the drink and her face will also appear on a limited run of drinks cans.

Pepsi in turn will sponsor Beyonce's 2013 tour and the promotional campaign will coincide with the release of her new album, which is expected next year.

Pepsi will also fund a host of Beyonce's creative projects, ones which have no direct link to the brand, but are likely to include live events, videos and photo shoots, reports the New York Times.

Of the deal, Beyonce has said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Most of the £31 million will pay for global media placements and promotions whilst the rest will be split between Beyonce and Pepsi's "creative content development fund".

Beyonce will reportedly release new material prior to her performance at the Super Bowl half-time performance on February 3, 2013.

The singer will provide the mid-game entertainment during the culmination of the American Football season in February next year and, despite having a huge number of hit singles to pick from, will reportedly have new music to share with fans.

Read More On This Artist

More News
Mark E Smith on lack of working class people in music: 'It's Tony Blair's fault'
Noel Gallagher defends Alex Turner comments: 'His interviews are lacklustre'
Laura Marling: 'I questioned whether being a musician was worthwhile'
Super Furry Animals discuss possibility of new album as they add extra date to reunion tour
Alt-J respond to Noel Gallagher's criticism: 'We've made it'
Noel Gallagher plays new songs and Oasis classics in first leg of UK and Ireland tour
Kanye West and Drake appear in black and white video for Big Sean's 'Blessings' -...
Canadian band Viet Cong have gig axed due to 'offensive' band name
Court case reveals Robin Thicke and Pharrell Williams earned more than £3m each from...
Giorgio Armani blames 'difficult' Madonna for Brit Awards fall
Kanye West performs with grime MCs and Wu Tang member and debuts new track at surprise London show
Noel Gallagher says being in Oasis was a 'cross between Wolf of Wall Street and Saving...
Iggy Azalea says she 'did not want to win' a Grammy because she doesn't 'need...
Kanye West to play surprise show at London's Koko tonight
Kanye West reportedly 'in the studio' with UK grime MC Skepta
The White Stripes' 'Get Behind Me Satan' released for first time on vinyl for 10...
My Morning Jacket stream 'Big Decisions' from new album 'The Waterfall' - listen
Modest Mouse announce UK tour dates and premiere new track 'Of Course We Know'
Iron Maiden complete work on new studio album, but release awaits Bruce Dickinson's recovery
Reece Eber, man behind vandalism of Dimebag Darrell's grave, apologises
Metallica to begin reissue series with cassette release of rare early demo 'No Life...
Matt Bellamy says Muse's new single is 'too offensive for radio'

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM