July 4, 2011 21:38

Björk: 'Pop music is superficial'

Icelandic singer says her new 'Biophilia' project is 'folk music of our time'

Björk: 'Pop music is superficial'

Photo: Press

Bjork has dismissed pop music as "superficial" and describes her new 'Biophilia' album and live experience as "folk music of our time".

In a new interview with The Guardian following the first performance of the new album at the Campfield Market Hall in Manchester last week (June 30), the Icelandic singer says, although the new album is a pop record, "I would rather call it folk music – folk music of our time. I was never too much into Warhol and the whole pop thing – it felt a bit superficial. I prefer folk. People. Humans."



"My main aim is to not get too bored myself," Bjork says of the new project, a multimedia extravaganza based on the hypothesis of scientist Edward O Wilson, which will be accompanied by 10 apps for iPhones and iPads. "I feel that if I'm curious and excited there is a bigger chance the listener might be. At the end of the day, it's more about the feeling of an adventure rather than the details of the adventure itself. So in short: whatever turns you on."

Explaining why she banned cameras and phones from last week's gig, she said: It can be hard to play music for people who are filming you for Twitter or whatever. It's like going to a restaurant with someone who keeps texting their friends while you are speaking to them – hard to concentrate."

Bjork returns to the UK to headline the closing night of Bestival on Sunday, September 11. 'Biophilia' is released on September 26.

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