Blur's Alex James comes under fire for promoting McDonald's and KFC

The bassist has written a controversial article in today's issue of The Sun

Blur's Alex James comes under fire for promoting McDonald's and KFC
Blur's Alex James has found himself at the centre of a 'Twitter-storm' after singing the praises of fast food manufacturers and their products.

Writing in The Sun, where he is employed as a food columnist, the bassist compared a branch of McDonald's which he was given a tour of to a "Michelin-starred restaurant'. He added: "When it's busy in a Michelin kitchen, all the chefs are doing is putting pre-prepared parts of a meal together, which is essentially the same as McDonald's."

The piece, which also saw him visit a McDonald's burger factory, Greggs' bakery and a branch of KFC, went on to say: "My day with McDonald's didn't put me off eating there at all... I was dazzled by the whole process from farm to factory to burger."

The article has now been criticised as being nothing more than a 'puff piece' by users of social networking site Twitter. They have accused cheesemaker James of selling out, promoting unhealthy food and penning a free advert for the fast food chains, with one user, Richard King, branding James the "indie [Jeremy] Clarkson". James is pictured with Clarkson and Prime Minister David Cameron above.

The Real Food Festival commented that James was "looking like he's sold another piece of his soul, this time to McD and Greggs" while Munch Local wrote: "Blimey, talk about selling out Alex James. Guess the food business is down the pan then. No credibility from advertising Greggs, McD & KFC."

Read More On This Artist

Blur Merchandise
More News
Ryan Adams releases three new acoustic tracks – listen
Cat Power reveals she's given birth in Instagram post about Baltimore protests
Drones film modern dancers in Muse's 'Dead Inside' video – watch
Of Monsters and Men UK announce October UK tour dates
Waka Flocka Flame blames label for new album delay, wants to buy out contract
Skepta recruits 'Luther' actor Idris Elba for upcoming 'Shutdown' remix
Tobias Jesso Jr announces November UK tour and shares 'Without You' video - watch
Noel Gallagher reveals that he doesn't wear underwear onstage
Twitter co-founder Jack Dorsey backs Tidal, praises Jay Z for taking on 'new challenges'
Nitrous oxide 'not welcome' at Glastonbury's King’s Meadow area, say organisers
The Rolling Stones share alternate version of 'Can’t You Hear Me Knocking' - listen
Radiohead's Thom Yorke plus Brian May, Billy Bragg show support to Green Party MP Caroline...
Morrissey admits difficulty finding new record label, but dismisses 'desperate'...
Battles announce one-off London show
One Direction's Liam Payne says group's new songs sound 'a bit Oasis-y'
Flaming Lips, Bon Iver and Sia among artists to write songs for the Silver Lake Chorus choir
Nicki Minaj performs at millionaire's son's bar mitzvah - watch
Death From Above 1979 release trippy new 'Virgins' video – watch
Steve Aoki confirmed as judge on Simon Cowell's DJ talent show
Sam Smith cancels Australian tour dates after suffering vocal cord haemorrhage
Slipknot's Corey Taylor says he 'loves music but hates business'
Pete Townshend shares orchestral remake of The Who's 'Love, Reign O'er Me' -...

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM