July 23, 2012 11:11

Blur launch own iPhone and iPad app

Britpop icons release free app for iPad and iPhone to tie in with new boxset

Blur launch own iPhone and iPad app

Photo: Dean Chalkley/NME

Blur have launched their own interactive app for iPad and iPhone.

Blur: The App will be available to download free via iTunes from today (July 23). The software has been designed to serve as a companion for the band's upcoming 21-disc retrospective, 'Blur 21: The Box', which will be released on July 30.

The app features rare and previously unreleased music, including demos and remixes, alongside archive video footage of band interviews and live performances. It also includes photo galleries, biographies, a career timeline, a comprehensive discography and videography, and a gigography with setlists powered by setlist.fm.

In addition, Blur: The App syncs up with news feeds from the band's official website, Facebook page and Twitter account. Fans will able to share content from the app on their own social networking profiles.

Blur will begin an intimate five-date UK tour at Margate Winter Gardens on August 1 as a warm-up for their massive outdoor concert at London's Hyde Park on August 12. The show, scheduled to coincide with the closing ceremony of the Olympic games, will see Blur topping a bill that also includes New Order and The Specials. The reunited band are also scheduled to headline Sweden's Way Out West festival in August.

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