Blur's Alex James planning to launch new drink, 'Britpop'

Bass player takes name synonymous with 1990s for new trademark application

Blur's Alex James planning to launch new drink, 'Britpop'

Photo: Dan Dennison/NME

Blur's Alex James has reportedly applied to use the name Britpop for a new drink.

City AM reports that James applied for the Britpop trademark in October last year and that it was published for consultation by the UK’s Intellectual Property Office last Friday (January 10)

It is not yet known what his plans for the drink are but Buzzfeed reports that James' application covers "beverages enriched with added minerals"and "low alcohol beer" as well as "alcopops".

The bass player already holds the trademark on a number of different names for cheese, including Blue Monday, Figgy Pudding and Farleigh Wallop. In 2012, UK supermarket Asda decided to stop stocking his six of his cheeses, describing the dairy products' flavours as being "ahead of their time".

Meanwhile, Alex James' Blur bandmate Dave Rowntree recently began hosting his own weekly radio show on XFM. The drummer will host an hour-long weekly slot each Thursday between 9pm to 10pm. According to a statement, he will play an "eclectic selection of music alongside some incredible stories about his outstanding music career".

Last summer (2013), Damon Albarn reportedly confirmed that Blur will record a new album following the release of his own forthcoming solo LP.

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