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Blur reveal free new track 'Y'All Doomed' as own brand ice cream hits supermarkets

The product is described as 'a dairy vanilla custard ice cream rippled with raspberry sauce'

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Blur are offering up a new track as a free download when fans purchase the band's own brand of ice cream.

As previously reported, the Britpop group have created a 'Magic Whip' ice cream in conjunction with dairy specialist The Licktators.

The product is described as "a dairy vanilla custard ice cream rippled with raspberry sauce" and is now available at Co-Operative stores in the UK from Wednesday (July 8).

Fans can get a free download of 'Y'all Doomed' with each purchase. The song was recorded during their sessions working on new album 'The Magic Whip', which was their first LP in 12 years.

Blur have also been selling their ice cream at live dates.

NMERichard Johnson/NME


The band have also released their very own comic book. The comic, illustrated by Hong Kong artist Kongkee, is titled Travel To Hong Kong With Blur and follows the band's members as they "undertake a traditional Manhua, futuristic adventure" in the Asian-Pacific country.

The comic can be bought here for £10.

Meanwhile, Blur's Graham Coxon recently said that his band would support Oasis for £250m.

The tongue-in-cheek comment was made by the guitarist in response to Noel Gallagher's recent claim that he would reform Oasis for "half a billion" and bandmate Alex James' subsequent suggestion that Oasis should support Blur on tour.

"That's just Alex being provocative. For a quarter of a billion, we'll support them," Coxon said in an interview with The Mail On Sunday.
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