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Bob Marley beer, clothes and hotels on the way

The Marleys have struck a deal to licence the legend's name on merchandise

The family of Bob Marley have sealed a deal to market the singer's image, songs and words on a range of merchandise.

Marley's eldest daughter, Cedella, said she is considering offers to market a range of Bob Marley-endorsed ventures including beer, coffee, headphones, hotels, snowboards and cafes.

She told BBC News that the late reggae star's family is currently working with private equity firm Hilco to market the products.

"We're open to licensing just about anything," Marley said, although she added that the main instigation behind the move was to combat unauthorised material bearing Marley's name or music.

She said: "This is a big business for bootleggers. We want to stop some of the nonsense, and make sure the great stuff upholds our standards. We're in control."

Marley denied that the move has resulted in Hilco effectively owning a part of the Marley estate, saying "nothing has been sold".
 

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Comments (5)

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whatawasteoftime 

Feb 11, 2009

Good to see they're not pissing all over his reputation for a few quid then. Oh. Surely they must have enough money by now?

cowie86 

Feb 11, 2009

Choo Choo! It's the Marley children's gravey train pulling into town, ready to make as much money as possible with no regard for their father's legacy...Bob Marley snowboards?! This sounds like a sequal to Cool Runnings!

gazhat 

Feb 12, 2009

......good move, if only to protect the name and image of Bob, but "We're open to licensing just about anything," sounds a bit awful, it was like that Hendrix wine that was out a few years ago....

ed2005 

Feb 12, 2009

Why?!?! This is a seriously bad move. Sure there's crap put there, but I cannot be the only one who'd feel better knowing that the crap wasn't authorised by the Marley estate.

markiechops 

Feb 12, 2009

It's bad enough that we've got Yoko Ono littering the world with her John Lennon hippie-lite bullshit theme parks. Now we've got ANOTHER load of peacebollocks to look forward to!

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