July 19, 2007 18:54

Jon Bon Jovi objects to name of energy drink

He says 'Mijovi' is too close to his own moniker

Jon Bon Jovi has objected to the name of an energy drink, which the rocker says is too similar to his own moniker.

Bon Jovi wants the owner of the Mijovi coffee-based energy drink to change its name, but owner Marcos Carrington says that the drink is named after his girlfriend, Jovita, and not the rock star.

Bon Jovi has also taken issue with the drink's marketing materials, which include the phrases 'itsmijovi' and 'itsmilife', which he says resembles the title of his hit song 'It's My Life'.

Bon Jovi's lawyer, Peter Laird, has sent a letter to the owner demanding that he "cease and desist all further use of the name 'Mijovi' and 'It's My Life'," reports the Associated Press.

Carrington has said that he is willing to stop using the phrase 'itsmilife', but intends to keep the name Mijovi.

--By our Los Angeles staff.
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