Bruce Springsteen helps out food bank

Bruce Springsteen is appearing in a new ad campaign for the Community Food Bank of New Jersey.

As a longtime supporter of the organisation that provides food to needy families throughout his home state, The Boss has now agreed to let it use his likeness in an ad that says "We Can't Let This Bank Fail!"

The ad states that the current economic crisis has left many people jobless and unable to afford to put food on their tables, and encourages people to make donations, saying "The payoff will feed your soul."

In the backdrop of the black-and-white ad, Springsteen is leaning against his pickup truck looking into the camera. To see the ad, click here.

--By our Los Angeles staff.
Find out more about NME.

To receive the latest news updates every week – plus free MP3s, videos and more – sign up to the NME Newsletter.