September 19, 2012 8:52
Music blog launches new app that blocks all mentions of Chris Brown from the internet
Canadian company AUX launches a new app that can remove the singer completely from your browsing experience
AUX, a Toronto-based website, has created the app, which is called 'Brownout'. It currently only works in Google Chrome, but you can already download it from Aux.tv.
Speaking to CBS Local about the app, AUX online producer Sam Sutherland said: "If he wants to get a tattoo on his neck that kind of looks like Rihanna we are going to write about it. But at some point, it reaches Chris Brown idiocy saturation."
He continued: "All we had to do is build a frame where it recognises the word and ignores it and literally erases it. You can see everything except his name and his face."
This is the second such app that AUX have created. Last year, they launched a new plugin called 'Nickelblock' to eliminate all mentions of Nickelback from web browsers.
Last week (September 11), Brown caused controversy when he unveiled a new tattoo that bears a striking resemblance to the bruised face of Rihanna after the 2009 assault. Brown has since denied through his representative that the tattoo is a depiction of his ex-girlfriend.
On Saturday (September 15), shoppers in HMV stories reported that copies of Brown's latest album 'Fortune' has been had defaced with advisory labels warning people not to buy the LP because he "beats women".
The defaced CDs were first spotted in the Cambridge branch of HMV and the first photo was tweeted by the Cambridge University Student Union Women's Campaign. However, the organisation – whose stated aim is to "represent women students in Cambridge and campaign for gender equality" – has remained coy about the incident.
Speaking to NME, a spokesperson for the high street retailer said that although the people behind the stunt had "got their point across pretty effectively", they may have unintentionally boosted Brown's profile by making more people aware that he had released a new album.
"We were as surprised as anyone when the stickers appeared in one of our stores outside of London at the back end of last week," they said. "Obviously someone must have snuck in to put them on a handful of CDs, and although they weren't up very long before staff removed them, the person responsible managed to take a snap and send it out to media."
They added: "I guess they got their point across pretty effectively – with widespread coverage around the world, though, by the same token, quite a few more people now know there's a new Chris Brown album out."
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