February 15, 2013 15:29

Coldplay team up with Oxfam to raise land grab awareness

Band will create new video for 'In My Place' using fan footage

Photo Gallery: Coldplay
Photo: Sarah Lee/Press

Coldplay and Oxfam have teamed up to make a new crowd-sourced video for an acoustic version of their track 'In My Place' that will be part of a campaign to combat land grabs.

Land grabbing is the practice of banks, individuals or governments buying huge plots of land in poor countries for profit, which is damaging to those who live there, who can end up without a home or livelihood. The video seeks to highlight this issue by showing the sense of being out of place.

Fans have been asked to submit video or photo footage by March 20 for the chance to be included in the video. Coldplay’s music video and film director Mat Whitecross will stitch the best of the footage together to make the final cut.

"People are being asked to move something favourite, personal or familiar from their home to somewhere it doesn’t belong. Alternatively, they could do something personal, everyday, familiar that they’d usually do at home, in totally the wrong place." The video will launch in April when The World Bank has its Annual Spring Meeting and aims to encourage people to take action and try.

Meanwhile, Coldplay recently spoke out about the closure of the iconic London gig venue The Bull & Gate. Writing a letter to a local London newspaper, the band stated "Long live the Bull. We’ll always be grateful."

The world's greatest music magazine is now available as a digital edition! For exclusive content you won't find on NME.COM, download here on your iPad/iPhone and here on your Kindle Fire or Nook.

Share on Facebook