October 8, 2004 8:30

BURGERLICIOUS!

The girls are the new faces of the burger giant…

BURGERLICIOUS!
DESTINY’S CHILD have been named as the new face of McDONALD’S 'I’M LOVIN’ IT' marketing campaign.


The corporation made the announcement yesterday (October 6) and revealed the decision is a bid to expand the brand’s appeal amongst children, and their mothers.


Global Chief Marketing Officer for the hamburger chain, Larry Light, said: "We believe this appeals to kids, and when kids are happy Mom is happy."

According to CNN, the value of Destiny's Child’s contract is not being revealed and Light would also not say when television advertisements featuring the group would air.


The girl group are replacing singer Justin Timberlake, who, according to Light, will make his final appearance for the chain this week in Toronto.


Variations on Timberlake’s 'I’m Lovin’ It' song will continue to figure prominently in McDonald’s advertising.


As previously reported on NME.COM, Destiny's Child’s next single will be 'Lose My Breath'. 'Destiny Fulfilled' is due out on November 16 in the US, and will be the girls’ fourth album and follows the success of 2001’s 'Survivor'.

Read More On This Artist

More News
The Gaslight Anthem unveil modern dance inspired 'Get Hurt' video - watch
Ryan Adams debuts new track 'Stay With Me' live - watch
Lana Del Rey discusses 'Pepsi-Cola pussy' lyric: 'My mum didn't think it was...
The Orwells announce November UK tour
Grimes guests on track by Fun. guitarist Jack Antonoff's solo project Bleachers - listen
Silent album raises £12,000 in Spotify royalties
Bring Me The Horizon's Oli Sykes: 'I went to rehab for ketamine addiction'
Weezer perform new single 'Back To The Shack' on US TV – watch
Jessie Ware reveals new song 'Share It All', co-written by The xx's Romy...
Devon record shop goes up for sale on eBay for £9,000
'Weird' Al Yankovic says Prince is the only artist ever to turn down one of his parodies
Manic Street Preachers on new album: 'It's like 'Generation Terrorists' but...
Coolio to release new music exclusively through porn website
Lily Allen unveils Glastonbury tribute video for 'As Long As I Got You'
Snoop Dogg claims he smoked weed in the White House
Lancaster theatre appeals for stolen papier-mâché Frank Sidebottom head
Kid Rock ordered to hand glass sex toy over to court as part of Insane Clown Posse lawsuit
Courtney Love rules out Hole reunion:'I don't want to get on the oldies circuit'
Jack White brings fan on stage to perform 'Seven Nation Army' – watch
Eels frontman Mark Oliver Everett to be awarded Freedom of the City of London
The Who's Roger Daltrey and 'pals' to launch model railway museum in Kent
Lily Allen and Beyoncé producer claims guitar music is at an 'all time low'

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today