August 10, 2007 11:53

Copy-protection lifted on Universal music downloads

Fans set for download free-for-all

Record label giant Universal is testing a new method of selling music downloads – without standard copy-protection.

The digital downloads will come without DRM - the standard copy-protection coding that prevents MP3s being used across formats, such as between iPods and other MP3 players.

Between August 21 and January 31 next year, Universal will sell digital downloads of bands on its roster such as Dirty Pretty Things, Klaxons, The Killers and Razorlight without DRM to see how it affects music buyers’ habits.

The trial period will only be in effect in the USA through limited download websites, excluding Apple iTunes. However, it is expected that similar trials will occur in the UK.

Unlike current DRM-coded files, without DRM digital downloads can be used across any file-playing format, and e-mailed to as many people as the downloader wants.

“For Universal to do this is basically the death knell for DRM,” said Adam Benzine of music industry bible Music Week. “Within two years I wouldn’t expect to see any record labels using DRM at all.”

“Without DRM, people will be able to copy music and do whatever they want with it,” Benzine continued. “I could download the Kate Nash album, then send ‘Foundations’ to 12 people if I wanted to. The labels will hope a few of those 12 people would then buy the album themselves.”

“It’s good news for music fans,” he added.