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Photo: Tim Cochrane

Dizzee Rascal is set to release his very own trainer this Friday (September 18).

Available exclusively through Nike's 1948 store in Shoreditch, London the Mercury Prize winning artist has worked alongside Nike Sportswear to make the limited edition Nike Air Max 90 'Tongue N' Cheek' sneaker.

Talking about the project Dizzee said:

"The Air Max 90 is pretty much the street shoe, innit? It's quite sporty, but when you get the right colours you can wear it with anything."

He added: "But with this one we tried to keep it quite plain so it could complete any outfit. It's functional and there was a pretty deep design process involved"

Released just days before Dizzee’s new album - 'Tongue N' Cheek' - which is released on September 21 - the rapper has also made a video to promote both with long term collaborator Ben Drury.

To check out the promotional video, see below:

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Date/Time	Venue	Town/City	Seetickets	Viagogo
Jun 23, 2012 17:00	Knebworth House	Stevenage	Buy Dizzee Rascal Tickets from £11	Buy Dizzee Rascal Tickets
Jul 08, 2012 09:00	Abersoch	North Wales	Buy Dizzee Rascal Tickets from £7	Buy Dizzee Rascal Tickets
Jul 21, 2012 11:30	Wollaton Park	Nottingham	Buy Dizzee Rascal Tickets from £40	Buy Dizzee Rascal Tickets
Jul 21, 2012 12:00	Wollaton Park	Nottingham	Buy Dizzee Rascal Tickets from £16	Buy Dizzee Rascal Tickets
Aug 11, 2012 12:45	Watergate Bay	Newquay	Buy Dizzee Rascal Tickets from £43	Buy Dizzee Rascal Tickets
Oct 06, 2012 12:00	Stanmer Park	Brighton	Buy Dizzee Rascal Tickets from £44	Buy Dizzee Rascal Tickets