January 12, 2013 12:05

Dr Dre to launch new music streaming service

Rapper to launch Daisy with Jimmy Iovine

Dr Dre to launch new music streaming service

Photo: PA

Dr. Dre is set to launch his own music streaming service, according to reports.

MTV says that the rapper has teamed up with Interscope records chairman Jimmy Iovine to work on a new service titled Daisy, which will give users access to 12 million songs with a paid subscription.

The project is the latest business venture from Dre, who topped the 2012 list of the world's richest musicians by Forbes. A large slice of his £62m income from last year was thought to be due to the sale of his Beats by Dre headphone line - he collected $100m before tax after HTC paid $300m for a 51 per cent controlling stake in the company last year.

Iovine, who co-founded Beats with the hip-hop star, said of current streaming services: "Right now, these things are all utilities. It's give me your credit card, here's 12 million songs, good luck. We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have.

"We've had ten very bad years in the audio industry," he added. "So we want the best possible quality, and it will have global scale. So it will be a balance of those things."

The pair have also reportedly brought in Ian Rogers, the former CEO of Topspin - the online marketing software platform for musical artists - to help oversee the project. Discussing details of Daisy, Rogers said: "We have the opportunity to create a trusted brand in music. To be honest, we'll release the product when it's ready, but we're looking at the second half of this year."

In October of this year, 50 Cent cast doubts on the status of Dr Dre's long-awaited solo album 'Detox' after claiming that he didn't know if the rapper was "still excited" about the project. "I'm not sure if he's going to actually release a full CD or if he wants to just release the music that he's comfortable with," he said. "He might do an EP or something like that – five or six songs."

Dr Dre's third solo album, the follow up to 1992's 'The Chronic' and 1999's '2001', has been in production for over a decade. It was initially supposed to be released in 2005 and then in 2010. A host of rappers have been linked to the album over the years, including Eminem, Snoop Dogg and Jay-Z.

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