Trading Standards seizes 200,000 pairs of fake Dr Dre headphones in a year

Trading Standards says the popular but pricey headphones have sparked a counterfeiting 'trend'

Trading Standards seizes 200,000 pairs of fake Dr Dre headphones in a year
A massive 200,000 pairs of fake Beats By Dre Dre headphones have been confiscated by UK Trading Standards over the past year.

The cheapest model of Dr. Dre's signature headphones retails for £120, with the most expensive set selling for a hefty £500. However, knock-offs are apparently being sold for as little as £15, BBC Radio 4's You And Yours show has found.

"It's a trend - Dr Dre is a leading headphone and that's what counterfeiters will go after," Tony Shore from Trading Standards said during an interview on the show. "Somebody is using the brand to make money illegally, which takes money out of future products."

Beats By Dr Dre told the BBC that customers should keep an eye out for unprofessional packaging featuring faded or misspelled worlds - and only buy headphones from authorised dealers. "If the price seems too good it probably is," the manufacturer notes.

The first pair of Beats By Dr Dre headphones was sold in 2008 and the company that makes them - Beats Electronics, which Dr Dre co-founded with legendary record exec Jimmy Iovine - raked in an estimated $350 million (£225 million) in 2011 alone. Lady Gaga, Justin Bieber and P.Diddy have all put their name to signature pairs in recent years.

Read More On This Artist

Video: NME Agenda - This Week In Music

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today