Drake could seek royalties for use of YOLO motto on merchandise

Rapper calls out two US chains for using the "YOLO" slogan on baseball caps and T-shirts

Drake could seek royalties for use of YOLO motto on merchandise

Photo: Tom Oxley/NME

Drake has hinted that he could seek royalties for the use of his popular "YOLO" motto on merchandise.

On Christmas Day (December 25), the rapper posted a photo on his Instagram feed showing a sales rack of YOLO baseball caps at a branch of US pharmacy chain Walgreens. The photo was accompanied by the caption: "Walgreens...you gotta either chill or cut the cheque."

Shortly afterwards he posted a photo of a YOLO T-shirt at a branch of US department store Macy's, together with the caption: "Macy's... same goes for you."

"YOLO" is an acronym that stands for "You Only Live Once". Although Drake is unlikely to have invented it, he and Rick Ross have made the phrase popular by using it on several of their tracks, including 'The Motto'. Back in June (2012), Drake told MTV that the slogan had become so popular it was "like an epidemic". He and Ross are planning to release a mixtape titled 'YOLO' next year (2013).

Back in October (2012), Drake revealed that he had finally graduated from high school at the age of 25 - a delay caused by his decision to pursue an acting career during his teenage years on Canadian TV show DeGrassi: The Next Generation. Sharing his academic success on Twitter, the rapper posted: "97% on my final exam. 88% in the course. One of the greatest feelings in my entire life. As of tonight I have graduated high school!"

Read More On This Artist

More News
Royal Blood's Mike Kerr says the idea that rock music is the most authentic genre is...
U2's Bono thinks he has the solution to music piracy and declining album sales
Butthole Surfers drummer picks up 'Yard Of The Month' award in Austin neighbourhood
Julian Casablancas cryptic about future Strokes shows: 'A tour's a great way to destroy...
Jack White takes pop at Foo Fighters during 'Kanye West-esque rant' at Boston gig –...
Miley Cyrus facing possible jail time after being spanked with a Mexican flag
Mark E Smith on Kate Bush: 'I never even liked her first time around'
Papa Roach frontman: 'my uncle kissed me and he gave me herpes'
Foo Fighters' Dave Grohl says he's 'never played a show like this' at...
Seth Rogen hired as Waka Flocka Flame's 'official blunt roller'
Musicians react as Scotland votes in independence referendum
Jay Z fighting lawsuit over use of the word 'oh' in 'Run This Town'
Arcade Fire's Win Butler says he has no plans for retirement
Disclosure and Sam Smith enlist Schoolboy Q for 'Latch' remix – listen
Dr Dre's long-awaited new album will not be called 'Detox'
Iggy Azalea files lawsuit against ex-boyfriend for releasing early masters
September 17 officially declared 'Foo Fighters Day' in Richmond, Virginia
Metallica to release box set of all 2014 live performances
Kendrick Lamar preparing to release new single 'i'
Björk declares support for Scottish 'Yes' vote
Ringo Starr on the future of rock music: 'Bands will always come through'
Creation of Joy Division Twitter account irks former bassist Peter Hook

More News


Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
Know Your NME

NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today