July 12, 2011 15:08

Elbow to launch their own premium ale

The band-brewed booze will launch at the Manchester Food And Drink Festival

Photo: Next Previous

Photo Gallery: Elbow

Elbow are launching their own brand of beer, named after their current album 'Build A Rocket Boys!'

The Manchester indie heroes, who describe themselves as "proud supporters of traditional British real ale", teamed up with local family brewers Robinsons Of Stockport to create a beer brewed to their own specifications.

The band enjoyed a series of tastings at the brewery, shortlisting their preferred style of beer, taste and colour, according to Elbow.co.uk. They settled on what they describe as a "golden ale with a rich rounded body, smooth bitterness, subtle tang of malt and fruity aroma".

Elbow's ale is a golden premium session bitter at 4.0% ABV, available in cask only.

The 'Build A Rocket Boys!' beer gets its official launch at this year's Manchester Food And Drink Festival in October and will be available in selected Robinsons pubs throughout September and October. Students can also find it at universities in the north west over Freshers' Week, and at selected free trade outlets nationally while stocks last.

Watch Elbow's Guy Garvey talking to NME at this year's Glastonbury below.

Read More On This Artist

Video: Elbow At Glastonbury 2011 - Interview

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
New Issue Out Now
On NME.COM Today