April 13, 2014 15:00
Elvis Presley's estate sues over likeness used in gun adverts
Beretta are allegedly using the singer's image to advertise their new 692 shotgun
According to TMZ, Elvis Presley Enterprises has filed a lawsuit against Beretta claiming they wrongfully used The King's image without permission to advertise their new 692 shotgun. They also used Elvis impersonators at the 2014 Shot Show in Las Vegas.
The lawsuit allegedly mentions the fact that Elvis was a big gun lover. However, it states that the estate has never given permission to Beretta. Elvis Presley Enterprises is suing for damages and has demanded that Beretta stop using Elvis' image for now on.
Meanwhile, A dozen dentists across the UK will be hosting an 'Elvis Day' in May to promote awareness of mouth cancer.
Each practice will host a model of Presley's teeth plus a genuine dental crown made for the rock 'n' roller by former Memphis dentist Henry J Weiss. Each ‘Elvis Day’ will involve costumes, music and free mouth cancer screenings, according to the organisers.
In 2010 6,539 people in the UK were diagnosed with oral cancer and there were 1,985 deaths from oral cancer in the UK.
Presley visited the dentist at 10.30pm on August 15, 1977, the day before he died. Elvis’s Crown was bought in auction in February 2012 for $11,000 by Michael Zuk, Canadian author and dentist and obsessive collector of celebrity teeth.
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