Elvis Presley's estate sues over likeness used in gun adverts

Beretta are allegedly using the singer's image to advertise their new 692 shotgun

Elvis Presley's estate sues over likeness used in gun adverts

Photo: Getty

Elvis Presley's estate is allegedly suing a gun manufacturer for using the singer's likeness in an advert.

According to TMZ, Elvis Presley Enterprises has filed a lawsuit against Beretta claiming they wrongfully used The King's image without permission to advertise their new 692 shotgun. They also used Elvis impersonators at the 2014 Shot Show in Las Vegas.

The lawsuit allegedly mentions the fact that Elvis was a big gun lover. However, it states that the estate has never given permission to Beretta. Elvis Presley Enterprises is suing for damages and has demanded that Beretta stop using Elvis' image for now on.

Meanwhile, A dozen dentists across the UK will be hosting an 'Elvis Day' in May to promote awareness of mouth cancer.

Each practice will host a model of Presley's teeth plus a genuine dental crown made for the rock 'n' roller by former Memphis dentist Henry J Weiss. Each ‘Elvis Day’ will involve costumes, music and free mouth cancer screenings, according to the organisers.

In 2010 6,539 people in the UK were diagnosed with oral cancer and there were 1,985 deaths from oral cancer in the UK.

Presley visited the dentist at 10.30pm on August 15, 1977, the day before he died. Elvis’s Crown was bought in auction in February 2012 for $11,000 by Michael Zuk, Canadian author and dentist and obsessive collector of celebrity teeth.

Read More On This Artist

More News
Will Ferrell and Red Hot Chili Peppers' Chad Smith cover The Rolling Stones - watch
Foo Fighters announce January 2015 live dates
Johnny Flynn stars in new trailer for Channel 4 sitcom 'Scrotal Recall' - watch
Bishop Nehru and Doom preview NehruvianDOOM album with new track 'Caskets' – listen
Matt Bellamy hints at World War 3 theme and guitar solos for new Muse album
SBTRKT previews new album 'Wonder Where We Land' at iTunes Festival in London
Iceage reveal new song 'How Many' - listen
Trent Reznor previews 'Gone Girl' soundtrack ahead of cinema release
Members of Arcade Fire, The Strokes and Bon Iver form Pop All Star Band supergroup
Lil Wayne and Drake hit the road in 'Grindin' video - watch
SBTRKT streams new song 'The Light' featuring Denai Moore - listen
George Ezra covers Cyndi Lauper's 'Girls Just Wanna Have Fun' - watch
Foo Fighters pay tribute to late Gwar frontman Oderus Urungus at crowdfunded gig
James Blake unveils new song on BBC Radio 1 show
David Bowie to release new album 'soon', says producer Tony Visconti
Six Iranians sentenced to prison and lashings for dancing to Pharrell's 'Happy' in...
All We Are announce January 2015 release date for debut album – hear first song now
Yorkshire artists cover Gang Of Four's 'Entertainment!' in special Cassette Store...
Guildford venue The Boileroom saved from closure
Richard Hawley to reissue first three albums on vinyl
Johnny Marr reveals new single 'The Trap'
Flying Lotus reveals new song 'Coronus, The Terminator' – listen

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today