August 23, 2010 15:07
Faithless deny selling out by collaborating with Fiat for 'promercial' – video
'We have a measure of artistic integrity,' band say
Faithless have denied their recent hook-up with carmaker Fiat constitutes them selling out.
Speaking in a video interview with NME at V Festival 2010 – which you can watch on the right of your screen now – Sister Bliss and Maxi Jazz both said they are happy with their decision to let Fiat use their new single 'Feelin' Good' in a television advert.
"It's a different world out there in terms of selling music [nowadays]," said Jazz. "So if you want to get your music out there to people you have to try new avenues, as Prince has, as Radiohead have and as we are trying to do."
Sister Bliss added: "I do believe we have a measure of artistic integrity, and we didn't want to do something that was kind of cheesy and obvious and crass."
She added: "There was a certain amount of – what can I say? – artistic conversations that went on."
Watch the full interview with Faithless on the right of your screen now.
V Festival 2010 - Photo Gallery
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