February 14, 2008 11:44

Feist: 'I was naïve about '1234' iPod Nano advert' Feist Tickets

Grammy Award nominated singer says she was scared by clip

Canadian songstress Feist, who was nominated for four Grammy Awards, has revealed just how naïve she was about the impact lending her track '1234' to the iPod Nano ad would have on her career.

However the singer says the experience did her nothing but favours.

Feist told BBC News: "I felt a definite shift (after the advert came out), it seemed to peak a lot of curiosity which luckily led back to an album and video I believe in. It just shows you the power of that kind of thing, as opposed to some preconceived marketing ploy.”

She added: “I was a little naïve as to the impact it would have because I really didn’t have any idea it would be like that. But it did me nothing but favours because I’ve continued doing what I do, but with so many new open ears from so many more people than there were before.”

Feist also admitted there was an element of fear about having her music on the advert.

These feelings were shortlived however, as she explained: “Once it came out and the response happened that’s when a little bit of apprehension kicked in.

"I thought, in a way it’s my worst nightmare to have people at the concert twiddling their thumbs waiting for the one song they recognise. But any of those fears were quickly assuaged when I realised that would only happen if I stopped dead in my tracks and didn’t do another things in my life.”

The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.

Visit NME Video for the latest music videos and artist interviews

Feist Tickets

Date/Time	Venue	Town/City	Seetickets	Viagogo
Mar 25, 2012 19:30	Royal Albert Hall	London	Buy Feist Tickets	Buy Feist Tickets from £49
Mar 26, 2012 19:30	O2 Apollo Manchester	Manchester	Tickets not currently available.	Buy Feist Tickets from £55
Mar 26, 2012 19:30	O2 Apollo	Manchester	Buy Feist Tickets	Buy Feist Tickets
Mar 27, 2012 19:30	Royal Concert Hall Glasgow	Glasgow	Tickets not currently available.	Buy Feist Tickets from £45

You may need to upgrade your Flash Player

You can download the latest flash plugin here.

If you have installed flash but keep getting this message:

1. Try to bypass flash plugin detection here.

2. Ensure you have javascript enabled in your browser.

3. Try using Firefox

Listen to more Free Music at we7.com

Comments

Comments do not always reflect the views of NME, or IPC Media, for guidelines visit our Ts & Cs page

Date/Time	Venue	Town/City	Seetickets	Viagogo
Mar 25, 2012 19:30	Royal Albert Hall	London	Buy Feist Tickets	Buy Feist Tickets from £49
Mar 26, 2012 19:30	O2 Apollo Manchester	Manchester	Tickets not currently available.	Buy Feist Tickets from £55
Mar 26, 2012 19:30	O2 Apollo	Manchester	Buy Feist Tickets	Buy Feist Tickets