Despite positive reviews, the film's opening weekend was very disappointing
Danny Boyle’s film about late tech entrepreneur Steve Jobs has got off to a disappointing start at the US box office.
Steve Jobs, which stars Michael Fassbender as the iconic co-founder of Apple Inc., made just $7.3 million (£4.8 million) over its opening weekend – less than a quarter of its estimated $30 million (£19.5 million) production budget. Many leading US commentators are already branding the biographical drama a “flop”.
Although Boyle’s film has received far more positive reviews than a previous movie about the late computer pioneer, Jobs starring Ashton Kutcher, its opening weekend was actually only slightly better. The Kutcher-led film took $6.7 million (£4.4 million) over its opening weekend in August 2013.
According to Variety, Boyle’s film – which has a script by The West Wing‘s Aaron Sorkin and a supporting cast led by Kate Winslet and Seth Rogen – is performing relatively well in major US cities such as New York and San Francisco, and Universal Pictures is planning to continue to promote it heavily in these areas as awards season approaches.
“We are going to continue to support the film in the markets where it is showing strength and we’re going to continue to do it aggressively and proactively,” said the studio’s domestic distribution chief Nick Carpou. “The critics are there for it and the buzz in these markets is strong.”
Steve Jobs will open in UK cinemas on November 13. Both Fassbender and Winslet are thought to be in strong contention to receive Oscar nominations for their performances in the film.