Shooting is underway now in Partridge's native Norfolk

The first picture of Steve Coogan in The Alan Partridge Movie has emerged.

The photo, which appears at the top of this article, shows Coogan’s hapless TV and radio presenter brandishing a rifle on Cromer pier in Norfolk.

The full-length feature film is shooting now in Partridge’s native Norfolk and has recently added a raft of new cast members, including Sean Pertwee, Anna Maxwell Martin and Colm Meany.

Father Ted director Declan Lowney is helming from a script written by Coogan with Armando Iannucci, Peter Baynham and Neil and Rob Gibbons. Discussing the film’s premise last year (2012), Iannucci said: “Alan is in Norwich. It’s not ‘Alan goes to Hollywood’, it’s not ‘Alan invaded by aliens’ or anything like that. He’s on North Norfolk Digital, which is taken over by a media conglomerate and has its name changed to Shape. And that kicks everything off.”

The Alan Partridge Movie is scheduled to arrive in cinemas this June. Coogan’s signature character was last seen in the web series Mid Morning Matters, and in two TV specials for Sky Atlantic, Welcome To The Places Of My Life and Alan Partridge On Open Books.