‘Harry Potter’ films worth $21 billion

Total is set to grow and grow

The Harry Potter franchise, which is hands down the most successful in movie history, has accrued $21 billion for Warner Bros.

As reported by Deadline, the boy wizard phenomenon finds its revenue sources from a host of different angles.

The cinematic releases alone have brought in $6.4 billion, with an expected billion more to be added, thanks to Deathly Hallows: Part Two. Home DVD sales account for $3.9 billion worldwide, while television rights and video games add on $1 billion and $1.5 billion respectively.

Far and away the biggest money maker comes in the form of merchandise, pulling in $7 billion for toys, games, clothing and a host of other products.

Even with the films ending, the Potter name is expected to bring in an extra $1 billion a year through merchandise. As DC Entertainment President Diane Nelson explained, “The film franchise is coming to an end, but the brand isn’t.”

Deadline revealed last year that, due to some dodgy accounting, Harry Potter and the Order of the Phoenix technically lost money.

The final Harry Potter film, Harry Potter and the Deathly Hallows: Part Two is released tomorrow (July 15).
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