‘Orange Wednesdays’ cinema ticket offer to be axed in early 2015

Popular "two-for-one" deal on cinema tickets and pizzas has been running since 2003

Mobile phone provider EE is to end its popular “Orange Wednesdays” promotion early next year.

Launched in 2003 by Orange, the network which merged with T-Mobile in 2010 to form EE, the long-running offer entitled EE customers to a “two-for-one” deal on cinema tickets and main meals at any PizzaExpress restaurant – plus free doughballs.

However, EE told its customers earlier today (December 11): “In early 2015, 2 for 1 cinema tickets will be coming to an end. It means Wednesday 25 February will be our last day for 2 for 1 cinema tickets and our PizzaExpress offer. Until then, get your film guides out and make the most of Wednesday night trips to the cinema this winter.”

However, the mobile phone provider also promised that it will be announcing an “exciting new offer” exclusively for its customers in 2015, teasing: “Watch this space.”

In a statement to to the press, an EE representative acknowledged implicitly that the offer’s popularity has waned in recent years, saying: “Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion. After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on.”