‘Pottermore’ revealed as ‘online reading experience’ for Harry Potter fans

J.K Rowling says the project will be 'built by the reader'

In an announcement made on YouTube, Harry Potter author J.K. Rowling, has revealed the secrets behind the elusive Pottermore.

The project was announced as “an online reading experience like no other”. Pottermore will be a place “built by the reader”, where fans can “share, participate in and rediscover the stories.”

Rowling also revealed it will also be the exclusive place to purchase e-books of the Harry Potter series, as she gave her “Thank you present” to the fans.

Pottermore will begin in October, but fans have a chance to help shape the world by playing along with a series of online challenges before then.

Earlier today speculation was rife that the announcement would unveil the start of an online game. These rumours were fuelled by what purported to be a leaked memo.

Rowling finished the final Harry Potter book in 2007 and has often reiterated that she will not write any more in the series.

http://www.youtube.com/watch?v=i5DOKOt7ZF4&version=3

The final film Harry Potter And The Deathly Hallows: Part Two is due for UK release on July 15.
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