Sacha Baron Cohen criticised by local councillor for his portrayal of Grimsby

Matthew Brown takes exception to football hooliganism shown in 'Grimsby'

Sacha Baron Cohen has been criticised over the portrayal of the Lincolnshire town of Grimsby in his forthcoming film of the same name.

Despite the fact that Grimsby is not released until 2015, local councillor Matthew Brown has hit out at the comedian behind characters such as Borat and Ali G for portraying the town in a bad light. The film tells the story of a football hooligan (Cohen) who goes on the run with his Black Ops agent brother (Mark Strong).

“It is using the town’s name in potentially a poor light,” Brown told MailOnline. “What also worries me is that there is no benefit to the local economy which is carrying the town’s name. Anything that you associate with football hooliganism is going to be negative, but I hope people will be open-minded when they watch the film.

“My view is quite simple. We don’t have a massive issue with hooliganism. There is very good stewarding at the [Grimsby Town FC] ground. In general we are not in the same category as other clubs like Millwall who have a history of it.”

The film, which also stars Penelope Cruz, Rebel Wilson, Ian McShane, Gabourey Sidibe and Isla Fisher, will be released on July 31 next year.