Actor stars in Billy On The Street YouTube comedy clip

Seth Rogen has helped prank random strangers into believing in his own death hoax.

The Pineapple Express and Knocked Up actor appeared in a recent clip by YouTube personality Billy On The Street, which saw the host telling New Yorkers that Rogen had passed away, while Rogen stood right in front of them with a camera.

The public response was varying, one woman said she “couldn’t believe” the news, a man described himself as “in love” with Rogen, while many had never even heard of him.

Watch below.

Billy on the Street: DEATH ROGEN! With Seth Rogen

New from Billy on the Street! Watch Billy hit the Street with SETH ROGEN in disguise, tell people Seth has died and get their reactions! We call this DEATH ROGEN. Watch full episodes of Billy on the Street Tuesdays at 10:30/9:30c on @TruTV!

Earlier this year, Rogen said he felt “betrayed” by comments his Knocked Up co-star Katherine Heigl made about the film after its release.

Heigl had said in a 2008 Vanity Fair interview that she didn’t like the way women were portrayed in the movie. She described the film as “paint[ing] the women as shrews, as humorless and uptight, and it paints the men as lovable, goofy, fun-loving guys.” The actress continued: “It exaggerated the characters, and I had a hard time with it, on some days. I’m playing such a bitch; why is she being such a killjoy? Why is this how you’re portraying women?”

Hegel clarified her comments in an interview with Howard Stern in April, saying her character “was so judgmental and kind of uptight and controlling and all these things. “Judd [Apatow] allows everyone to be very free and improvise, and afterwards, I was like, why is that where I went with this? What an asshole she is!”

Rogen, however, still isn’t happy about the comments, as Entertainment Weekly reports. “As we were making the movie, honestly, I was like, ‘I would make a dozen movies with her. I would be whatever the shitty version of Tom Hanks and Meg Ryan is,'” he told Stern earlier this week. “I thought we had a great dynamic, people seemed to like it, we were funny together, I was having a really good time, and then when I heard afterwards that she didn’t like it, that she seemed to not like the process, and she did not like the end product either.”

“I think when that happens – also your trust feels somewhat betrayed. We have a very open process. We’re like, ‘You have the ability to say anything at any moment. I don’t like how I’m coming across here.'” Stern suggested to Heigl earlier this year that she should call Rogen to apologise, but he says neither he or Apatow have heard from her. “When I apologise to people, generally I don’t take a public forum to do it,” Rogen said.