Epic sets record as biggest opening weekend ever in China
The re-release of James Cameron’s Titanic has smashed expectations globally, repeating the original films success of impressively sizeable and steady sales.
In just two weeks the multi-Oscar winning epic has added $190 million in international box office sales, taking its official tally to past the $2 billion mark and marking it as only the second movie ever to achieve this feat.
The first to achieve this landmark was James Cameron’s other 3D blockbuster behemoth, Avatar. But the records don’t stop there with the re-release surprising everyone by taking the honour of ‘Biggest Opening Weekend’ ever in China, eclipsing last year’s Transformers: Dark Of The Moon.
Before the weekend began, news emerged from China that the state had censored the film, editing the iconic ‘nude modelling’ scene featuring Kate Winslet’s bare breasts. Speaking about that decision authorities in the regime said, “Considering the vivid 3D effects, we fear that viewers may reach out their hands for a touch and thus interrupt other people’s viewing.”
Despite this tampering, audiences flocked to the 3D reissue putting an extra $58m and counting into the Titanic purse.
Earlier this year the 3D reissue of the first instalment in George Lucas’ Star Wars trilogy, The Phantom Menace, saw its box office figures take an impressive boost. The release jumped back into the All Time Top Ten, when sales were added to its original, taking the film past the billion dollar barrier.