Toymakers Hasbro hope the new characters will boost their sales figures
The new Transformers movie will introduce a new cast of robot characters in a bid to boost toy sales.
The last film in the series, 2011’s Transformers: Dark Of The Moon, was the most popular yet, grossing over $1.1 billion (£680 million) worldwide. However, box office success did not lead to bumper sales for Hasbro, the makers of the toys the movies are based on.
Speaking at a business conference in London yesterday (September 12), CEO Brian Goldner blamed poor toy sales on fans already owning their favourite robot characters from the films. According to TFW2005.com, he added: “This is why Transformers 4 will have a new cast of [robot] characters and it will be a story revolving around these new characters.”
The fourth Transformers film does not have a title yet, but it is scheduled for release in June 2014. Speaking in June (2012), director Michael Bay revealed that the sequel will take the series in a ‘new direction” and suggested that it could involve a departure from planet Earth. He said at the time: “I want to go a little off but I don’t want to go too sci-fi. I still want to keep it grounded.”
The fourth Transformers film will be the first without Shia LaBeouf, who declined to reprise his role as franchise hero Sam Witwicky. Rosie Huntington-Whiteley, who co-starred in Dark Of The Moon, has also confirmed that she is not returning.
Bay, who directed all three previous Transformers films, has insisted that this sequel will be his last. The existing trilogy has grossed a collective $2.6 billion (£1.7 billion) at the box office worldwide.