October 5, 2011 16:12

Florence and the Machine debut video for 'Shake It Out' – video

Singer previews new album 'Ceremonials' with suitably strange promo

Photo: Next Previous

Photo Gallery: Florence And The Machine

Florence And The Machine have debuted the video for their single 'Shake It Out', scroll down to the bottom of the page and click to watch it.

The track is the first to be formally released from the band's new album 'Ceremonials', with another track 'What The Water Gave Me' also available to be heard online.

The video, which has been directed by Dawn Shadforth, who was also behind the camera for Hurts' 'Wonderful Life', Oasis' 'The Importance Of Being Idle' and Kylie Minogue's 'Can't Get You Out Of My Head', features a 1920s style masquerade ball.

Asked about the video, Florence Welch described its look as "a psychedelic 1920s dress party with a demonic twist. Possession meets The Great Gatsby".

'Ceremonials' was recorded at the iconic Abbey Road Studios with Paul Epworth, who also produced Welch’s debut 2009 album as well as some tracks on Adele’s '21'. It will be released on October 31.

To read all about Florence And The Machine's secret comeback show, pick up the new issue of NME, which is on UK newsstands now or available digitally.



Read More On This Artist

Florence And The Machine Merchandise
More News
The Gaslight Anthem unveil modern dance inspired 'Get Hurt' video - watch
Ryan Adams debuts new track 'Stay With Me' live - watch
Lana Del Rey discusses 'Pepsi-Cola pussy' lyric: 'My mum didn't think it was...
The Orwells announce November UK tour
Grimes guests on track by Fun. guitarist Jack Antonoff's solo project Bleachers - listen
Silent album raises £12,000 in Spotify royalties
Bring Me The Horizon's Oli Sykes: 'I went to rehab for ketamine addiction'
Weezer perform new single 'Back To The Shack' on US TV – watch
Jessie Ware reveals new song 'Share It All', co-written by The xx's Romy...
Devon record shop goes up for sale on eBay for £9,000
'Weird' Al Yankovic says Prince is the only artist ever to turn down one of his parodies
Manic Street Preachers on new album: 'It's like 'Generation Terrorists' but...
Coolio to release new music exclusively through porn website
Lily Allen unveils Glastonbury tribute video for 'As Long As I Got You'
Snoop Dogg claims he smoked weed in the White House
Lancaster theatre appeals for stolen papier-mâché Frank Sidebottom head
Kid Rock ordered to hand glass sex toy over to court as part of Insane Clown Posse lawsuit
Courtney Love rules out Hole reunion:'I don't want to get on the oldies circuit'
Jack White brings fan on stage to perform 'Seven Nation Army' – watch
Eels frontman Mark Oliver Everett to be awarded Freedom of the City of London
The Who's Roger Daltrey and 'pals' to launch model railway museum in Kent
Lily Allen and Beyoncé producer claims guitar music is at an 'all time low'

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today