Haim, Laura Marling, Jesse Ware and more give fans chance to design single artwork
The Secret 7" competition is a special Record Store Day event
In the Secret 7" project, fans are asked to design a sleeve for one of a number of singles, but with no mention of the artist or title visible. The winners are put on sale to the public but the the contents remain a mystery until purchase. Entry to the competition is open to all, but time is running short – you can submit until 10am on February 18. Winners win an A3 print of their design as well as gaining exposure for their artwork, both online and in the exhibition space.
There are between 30 and 50 winners for each track, who will each have one copy of their sleeve design produced to be displayed in East London for a week in April. They will be shown alongside designs by artists and designers personally invited to take part, with previous contributors include Robert Smith of The Cure and artist David Shrigley.
The one-of-a-kind editions will be made available to buy on Record Store Day on April 20. The added twist for buyers is that they have no way of knowing which of the singles (listed below) they have bought until they take it home and unwrap it from its unique cover art.
This year all profits will go to the charity Art Against Knives, a youth-led charity that aims to reduce the root causes of violent gang culture through arts initiatives.
To find out more or submit an entry, go to Secret-7.com.
The tracks to direct your creativity at are:
Public Enemy – 'Harder Than You Think'
Elton John – 'Bennie and The Jets'
Nas – 'The Don'
Nick Drake – 'Rider On The Wheel'
Haim – 'Better Off'
Jessie Ware – 'Still Love Me'
Laura Marling – 'The Beast'