Hanson to launch 'Mmmhop' beer brand

Pop trio will be marketing their own ale

Hanson to launch 'Mmmhop' beer brand

Photo: Press

American pop band Hanson have revealed they are launching their own brand of beer called 'Mmmhop'.

The trio have announced that the beverage – which is named after their 1997 Number One single 'Mmmbop' – will be an Indian pale ale that will be available early next year, reports the Daily Express.

The group discussed the details of their new venture at the Oxford Union earlier this week (November 28), with drummer Zac Hanson telling the audience: "It's vital our fans trust in everything Hanson do. We are soon going to be selling our own beer. I'm not joking – Mmmhop IPA anyone?"

Hanson released their eighth studio album 'Shout It Out' in June 2010. Earlier this year, meanwhile, guitarist Isaac Hanson accused Kings Of Leon of "acting like pricks" after the Tennessee band shelved tour dates with singer Caleb Followill allegedly suffering from exhaustion and vocal problems.

Hanson aren't the only band to try their hand at the alcoholic beverage industry. Elbow launched their own charity beer named after their 'Build A Rocket Boys!' album and donated the proceeds from its sales to Oxfam, while the likes of The Rifles and Kiss have also introduced their own brands of ale this year.

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