July 30, 2007 14:43
Hard-Fi shun record art convention
Slogans replace traditional band snaps on new album
Hard-Fi have shunned 'traditional' cover art for the sleeve of their new LP 'Once Upon A Time In The West'.
Out on September 3, the album cover will have a plain yellow background with the album title at the top, and “NO COVER ART” written in large white letters below.
Their artwork for their forthcoming single, ‘Suburban Knights’, will feature a plain black background, with, “EXPENSIVE BLACK AND WHITE PHOTO OF BAND NOT AVAILABLE” written on the front in yellow writing.
Similarly, the promotional version of the single sent to industry figures will feature the phrase, “RARE PROMO COPY. NOT TO BE SOLD TO MUSIC AND VIDEO EXCHANGE BY PRIVELEDGED RECORD COMPANY WORKERS”.
“We wanted to break the rules,” said Hard-Fi front-man Richard Archer. “We don’t need some airbrushed band shot just because it might be expected. Fuck that. This is about the music.”
Visit NME Video for the latest music videos and artist interviews
You may need to upgrade your Flash Player
You can download the latest flash plugin here.
If you have installed flash but keep getting this message:
1. Try to bypass flash plugin detection here.
2. Ensure you have javascript enabled in your browser.
3. Try using Firefox
Listen to more Free Music at we7.com
Comments do not always reflect the views of NME, or IPC Media, for guidelines visit our Ts & Cs page