HMV to re-launch digital music service with new music app

New Android and iOS apps will allow users to download songs using image and sound recognition software

HMV to re-launch digital music service with new music app

Photo: PA

HMV has outlined plans to relaunch its digital music service, including a new app which will allow users to purchase albums using their smart phone.

The retailer was placed into administration earlier this year and bought by Hilco. The company has hired former Vodafone executive James Coughlan as head of HMV Digital in the UK in a bid to help improve the company's online presence.

As part of the relaunch, the retailer is developing new Android and iOS apps which will allow users to download songs instantly using image and sound recognition software. Apple users who use the app will find their downloaded tracks automatically stored in iTunes. Films and games will be added to the HMV app service next year.

The HMV website will also be relaunched next week.

Speaking to BBC Newsbeat, James Coughlan says: "I think it could be a blessing in disguise that HMV's been out of the game for this long. There are so many services in the marketplace and there's certainly been lots of trial and error up until now that we can take key learnings from. It ensures we bring a service to market that will hit home with our consumers."

Hilco chief executive and HMV chairman Paul McGowan recently explained how he plans to improve the flagging retailer following the administrator's £50m takeover earlier this year.

In a blog for NME, McGowan outlines five major ways in which HMV will improve, singling out the quality of the stock in store, instore performances, HMV's online presence, representing local scenes and trends as well as an increase in the number of Fopp stores around the UK. Click hereto read the blog post in full.

Paul McCartney will appear at the newly-reopened HMV flagship store at 363 Oxford Street this Friday (October 18). The singer will sign copies of his new album 'New' for fans at 3pm the central London shop, the same location The Beatles cut the demo disc that led to them meeting George Martin and subsequently signing to EMI in 1961.

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