ICE-T has signed up as the national spokesman for POSSE POPS, an American ice cream that promotes safe sex.
The ice cream is the brainchild of Ben and Jerry's alumni Rick Brown. The ice cream's packaging carries educational messages on safe sex and warnings about illegal drugs.
Ice-T's involvement in the campaign comes shortly after Ozzy Osbourne announced that he will be launching a range of condoms as part of the merchandising opportunities arising from his hit family reality TV show The Osbournes.
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