Rival download embraces iPods to take on iTunes

MP3s from the Rhapsody service will now work on iPods

Apple's new 5th Generation iPod
An online download service, Rhapsody, has put itself into a position to potentially rival the Apple iTunes download service, by making the MP3s downloaded from the site compatible with iPods for the first time.

The website does not use digital rights software, and for the first time it will be compatible with Apple's range of MP3-playing devices, reports Brand Republic.

"We're no longer competing with the iPod," said Neil Smith, Rhapsody's vice-president. "We're embracing it."

Rhapsody will allow users to preview an entire song online before they choose to buy it or not – a service unavailable on iTunes.

The new download service is currently only available to use in the USA.

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