Apple launches iTunes radio

The service is currently only available in the US

Apple launches iTunes radio

Photo: Apple

iTunes Radio, Apple's music streaming service, has launched today (September 19).

The long-awaited service was announced during a press conference earlier this month (September 10) for the new iPhones 5S and 5C in Cupertino, California, where around 200 new features for the iOS 7 software were revealed and confirmed. As part of this, Apple has released iTunes 11.1, which has several new features, 9to5Mac reports.

The new version of iTunes, which is currently only available in the US, will feature over 250 stations with a large catalogue of music after Apple recently inked deals with all the major record labels. The service will go ahead Stateside after the brand made sponsorship deals with companies such as McDonald's, Pepsi and Nissan. Users will hear an audio advert every 15 minutes and see a video ad every hour. Brands such as McDonald's, Pepsi, Nissan and Procter & Gamble have committed to take out advertising campaigns. It is claimed that iTunes Radio adverts will be opened up to brands who agree to spend at least $1 million with Apple from the start of 2014.

iTunes Radio users will be offered the use of personalised radio stations tailored to their own taste as dictated by the music they already listen to on iTunes. Additional stations will be based on genre with others curated by Apple.

Other new features included in the iTunes update are Genius Shuffle, which apparently instantly plays songs that go together. There is also a new Podcast Stations feature which allows users to create custom stations of your podcasts that update automatically with new episodes.

Read More On This Artist

More News
Video evidence of Suge Knight's alleged hit-and-run attack released by court - watch
Prince's Facebook page allegedly hacked, hacker says he 'doesn't care about his...
Marilyn Manson to play hitman in new crime film 'Let Me Make You A Martyr'
Lou Reed would be 'amused but secretly delighted' by Rock & Roll Hall Of Fame...
Emily Eavis denies tabloid reports that Prince pulled out of headlining Glastonbury
Royal Blood don wigs and Hawaiian shirts for 'Conan' performance - watch
Future Islands reveal Record Store Day song 'The Chase'
Tyler, The Creator reveals 'Cherry Bomb' album bonus song 'Yellow' - listen
Michael Bublé apologises after body shaming accusations: 'Women are to be celebrated and...
Diplo says he is 'actively' pursuing a collaboration with Robert Plant after Instagram...
The Prodigy team up with Sleaford Mods for 'Ibiza' video - watch
Bill Ward accuses Ozzy Osbourne of making 'false claims, elitist comments and rude...
Blur share new song 'My Terracotta Heart' and reveal Record Store Day plans
Alice Glass hits out at Ethan Kath's decision to continue Crystal Castles without her
Former Rolling Stones member Bill Wyman to release first solo album in 33 years
Matt Skiba on Blink-182 plans: 'We are hopeful to do more stuff in the future'
Miley Cyrus recording with Flaming Lips and Ariel Pink
Green Day joined by Rancid's Tim Armstrong at first US gig in two years
Faith No More debut new songs live in Vancouver - watch
Giorgio Moroder reveals Sia collaboration as he details first album for 30 years 'Déjà...
Multiple injuries reported as Twin Shadow tourbus crashes
Tame Impala say new song ''Cause I'm A Man' is 'about how weak men...

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM