September 19, 2013 9:07

Apple launches iTunes radio

The service is currently only available in the US

Apple launches iTunes radio

Photo: Apple

iTunes Radio, Apple's music streaming service, has launched today (September 19).

The long-awaited service was announced during a press conference earlier this month (September 10) for the new iPhones 5S and 5C in Cupertino, California, where around 200 new features for the iOS 7 software were revealed and confirmed. As part of this, Apple has released iTunes 11.1, which has several new features, 9to5Mac reports.

The new version of iTunes, which is currently only available in the US, will feature over 250 stations with a large catalogue of music after Apple recently inked deals with all the major record labels. The service will go ahead Stateside after the brand made sponsorship deals with companies such as McDonald's, Pepsi and Nissan. Users will hear an audio advert every 15 minutes and see a video ad every hour. Brands such as McDonald's, Pepsi, Nissan and Procter & Gamble have committed to take out advertising campaigns. It is claimed that iTunes Radio adverts will be opened up to brands who agree to spend at least $1 million with Apple from the start of 2014.

iTunes Radio users will be offered the use of personalised radio stations tailored to their own taste as dictated by the music they already listen to on iTunes. Additional stations will be based on genre with others curated by Apple.

Other new features included in the iTunes update are Genius Shuffle, which apparently instantly plays songs that go together. There is also a new Podcast Stations feature which allows users to create custom stations of your podcasts that update automatically with new episodes.

Read More On This Artist

More News
The Gaslight Anthem unveil modern dance inspired 'Get Hurt' video - watch
Ryan Adams debuts new track 'Stay With Me' live - watch
Lana Del Rey discusses 'Pepsi-Cola pussy' lyric: 'My mum didn't think it was...
The Orwells announce November UK tour
Grimes guests on track by Fun. guitarist Jack Antonoff's solo project Bleachers - listen
Silent album raises £12,000 in Spotify royalties
Bring Me The Horizon's Oli Sykes: 'I went to rehab for ketamine addiction'
Weezer perform new single 'Back To The Shack' on US TV – watch
Jessie Ware reveals new song 'Share It All', co-written by The xx's Romy...
Devon record shop goes up for sale on eBay for £9,000
'Weird' Al Yankovic says Prince is the only artist ever to turn down one of his parodies
Manic Street Preachers on new album: 'It's like 'Generation Terrorists' but...
Coolio to release new music exclusively through porn website
Lily Allen unveils Glastonbury tribute video for 'As Long As I Got You'
Snoop Dogg claims he smoked weed in the White House
Lancaster theatre appeals for stolen papier-mâché Frank Sidebottom head
Kid Rock ordered to hand glass sex toy over to court as part of Insane Clown Posse lawsuit
Courtney Love rules out Hole reunion:'I don't want to get on the oldies circuit'
Jack White brings fan on stage to perform 'Seven Nation Army' – watch
Eels frontman Mark Oliver Everett to be awarded Freedom of the City of London
The Who's Roger Daltrey and 'pals' to launch model railway museum in Kent
Lily Allen and Beyoncé producer claims guitar music is at an 'all time low'

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today