February 19, 2013 19:31

Jack White named Record Store Day ambassador

The former White Stripes man says 'there is beauty and romance in the act of visiting a record shop'

Photo: Jo McCaughey/NME

Jack White has been named the official ambassador for Record Store Day 2013.

The former frontman of The White Stripes has been named as the figurehead of the celebration of independent record shops thanks to the fact that he not only makes records, but also owns a record store and a record label: his Nashville based Third Man Records.

This year's Record Store Day takes place on April 20. Speaking about his role as ambassador, White said in a statement:

We need to reeducate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person and getting turned onto music that you can hold in your hands and share with others.

He continued: "As Record Store Day Ambassador of 2013 I'm proud to help in any way I can to invigorate whoever will listen with the idea that there is beauty and romance in the act of visiting a record shop and getting turned on to something new that could change the way they look at the world, other people, art, and ultimately, themselves."

Read White's full statement at Recordstoreday.com

A host of artists will be putting out special releases in order to celebrate Record Store Day.

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