Sales of James Blake's 'Overgrown' increase by 2,500 percent following Mercury Prize win
Fellow nominees David Bowie, Savages and Villagers also album boost sales
The album, Blake's second, was picked above competition from Arctic Monkeys, Disclosure, Villagers, Rudimental, David Bowie and the bookies' favourite Laura Mvula at the London ceremony. Upon winning the award, the 22nd Mercury Prize, delivered a short speech on the night, and said: "Thank you to my parents for showing me the importance of being independent."
Sales of 'Overgrown' on Amazon have jumped 2,538 per cent on Amazon.co.uk following Blake's victory. Meanwhile, other artists nominated for the annual prize have also seen sales boosts with Savages earning the next biggest uplift with sales of their album 'Silence Yourself' increasing by 278 per cent. Elsewhere, David Bowie (229 per cent) and Villager (215 per cent) and Laura Mvula (165 per cent) were also beneficiaries of the award and its high media coverage.
Other nominated albums including Disclosure’s 'Settle', Jon Hopkins' 'Immunity' and Laura Marling's 'Once I Was an Eagle' all sold over 100 per cent more copies following Wednesday night's ceremony.
James Blake follows in the footsteps of Primal Scream, PJ Harvey, Badly Drawn Boy, Elbow, Ms Dynamite, Roni Size, Antony & The Johnsons, Speech Debelle and Alt-J, who have all won the prize. The ceremony, presented by BBC 6 Music's Lauren Laverne, was held at London's Roundhouse.