October 11, 2013 17:01
Janelle Monáe and Miguel unveil new video for collaboration 'Prime Time'
The track features on the singers most recent album 'The Electric Lady'
Set in a fictional metropolis, the promo was directed by Alan Ferguson, who has previously worked with Beyoncé for the videos to her tracks 'Party' and 'Dance For You'.
The bizarre plot summery is spelled out by Ferguson: "'Prime Time' is a love story based on the early adventures of Cindi Mayweather (Janelle Monáe) and her first love Joey Vice (Miguel)," he writes (via Spin). "The Emotion Picture gives a glimpse at Cindi's humble beginnings as a "cyber-server" at the Electric Sheep nightclub, a syn bar serving high-class "show droids" to the rich and lonely in a dangerous section of Metropolis known as Slop City.
"Incidentally, the innovative cybersoul music played at the club directly impacted Cindi, and she began singing and performing her own innovative compositions a short time after quitting this assignment. In addition, Cindi became determined to change the public perception of what an electric lady could be, dream, and aspire to after working in the dismal conditions at the club."
Monáe released her second full-length album 'The Electric Lady' on September 9. The album features a number of high-profile cameos including a collaboration with Prince on the track 'Givin Em What They Love' and a duet with Solange titled 'Electric Lady'. 'Primetime' samples 'Where Is My Mind?', Pixies' 1988 single.
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